Terms of Service

Including End User License Agreement (EULA) and Content Policy

Effective Date: April 23, 2026  |  Version: 2.0.0-with-eula

These Terms of Service (the "Terms") — which incorporate our End User License Agreement and Content Policy — govern your use of the KiraDance application and related services (the "Service") provided by Endurance Technology Limited ("we," "us," or "our"). By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree, do not install or use the Service.

1. Eligibility

• You must be at least 17 years of age to use the Service. By accepting these Terms, you represent and warrant that you meet this age requirement.
• If you are under the age of majority in your jurisdiction, you represent that your parent or legal guardian has reviewed and agreed to these Terms on your behalf.
• You must have the legal capacity to enter into a binding contract under the laws of your jurisdiction.

2. License Grant

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to download, install, and use the Service for your personal, non-commercial purposes on devices you own or control.

3. Account

When you first use the app, an anonymous account is automatically created for you. You are responsible for maintaining the security of your device and account. You may delete your account at any time through the app settings.

4. Service Description

KiraDance is an AI-powered dance video creation tool. You select dance video templates, upload a photo, and our AI generates a video. The Service is provided "as is" and we do not guarantee specific results from the AI generation process.

5. Subscriptions, Credits, and Payments

• The Service offers free and paid subscription plans.
• Paid subscriptions are billed through Apple App Store or Google Play Store.
• Subscriptions automatically renew unless canceled at least 24 hours before the end of the current period.
• You can manage and cancel subscriptions through your App Store or Google Play account settings.
• Refunds are subject to the policies of Apple or Google, as applicable.
• "Credits" are virtual items used within the Service. Credits have no monetary value, are non-refundable, non-transferable, and may not be exchanged for cash or any other consideration.

6. User Content and License Grant

6.1 Definition of User Content

"User Content" means any photographs you upload, AI-generated videos created from your inputs, and any other materials you submit, transmit, or display through the Service.

6.2 Your Responsibility

You are solely responsible for all User Content you upload and for the consequences of submitting it. You represent and warrant that:

• You own or have all necessary rights, licenses, consents, and permissions to upload the content.
• The content does not violate any law, regulation, or third party's rights (including privacy, publicity, copyright, trademark, or other intellectual property rights).
• You have obtained explicit written consent from any identifiable person depicted in the photos you upload.

6.3 License You Grant to Us

You retain ownership of the photos you upload. By uploading content to the Service, you grant us a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, modify, transmit, and process the content solely for the purpose of operating the Service (including generating videos, content moderation, and abuse prevention). This license terminates when you delete the content from the Service or close your account, except where retention is required by law or for legitimate business purposes (e.g., enforcement of these Terms).

7. Acceptable Use and Prohibited Content

You agree NOT to upload, generate, distribute, or otherwise make available any content that:

• Depicts minors (persons under 18) in any context, including but not limited to family photos, classroom photos, or photos of children of public figures;
• Is sexual, pornographic, sexually suggestive, or nude in nature;
• Depicts violence, self-harm, gore, weapons, or illegal activities;
• Contains hate speech, harassment, threats, bullying, or discrimination based on race, ethnicity, religion, gender, sexual orientation, disability, or any other protected characteristic;
• Constitutes a deepfake or unauthorized likeness of any real person without that person's explicit consent (including celebrities, politicians, deceased persons, or private individuals);
• Promotes terrorism, extremism, or other dangerous organizations;
• Is spam, fraudulent, deceptive, or misleading, including impersonation;
• Infringes any intellectual property right, including copyright, trademark, patent, or trade secret;
• Violates any applicable law or regulation in your jurisdiction or in the jurisdictions where the Service is offered;
• Contains malware, viruses, or harmful code.

You also agree NOT to:

• Use the Service to harass, abuse, threaten, or harm any other person;
• Reverse engineer, decompile, or attempt to extract the source code of the Service or its AI models;
• Use automated tools (bots, scrapers) to access the Service;
• Circumvent any content moderation, filtering, or safety mechanism;
• Use the Service to create content intended to deceive others as to the authenticity of the depicted person.

8. Content Moderation, Reporting, and Blocking

8.1 Content Filtering

We employ content moderation systems to scan uploaded photos and AI-generated videos for prohibited content. Content that is flagged by our systems may be rejected, removed, or withheld from delivery without prior notice. We do not guarantee that all prohibited content will be detected.

8.2 Reporting Objectionable Content

You may report any content within the Service that you believe violates these Terms using the "Report" option available on every content surface (Creations list, video player, template detail page). Reports may be submitted with a specific reason (sexual, violent, harassment, deepfake misuse, spam, or other).

8.3 Blocking Content

You may block any individual template or generated creation using the "Block" option. Blocked items will be immediately removed from your view across all surfaces of the Service and will not appear in your future feeds.

8.4 Our Response Commitment

We are committed to acting on reports of objectionable content within twenty-four (24) hours of receipt. Where we confirm a violation, we will:

• Remove the offending content from the Service;
• Where appropriate, suspend or permanently terminate the account of the user who submitted the offending content;
• Where required by law, report illegal content (including child sexual abuse material) to relevant authorities.

8.5 Account Termination for Violations

We reserve the right to suspend or terminate your account at any time, without notice or refund, if we determine, in our sole discretion, that you have violated these Terms. A single severe violation (such as uploading content depicting minors in inappropriate contexts) may result in immediate permanent termination.

9. AI-Generated Content Disclaimer

The Service uses generative artificial intelligence to create videos based on your inputs. You acknowledge and agree that:

• AI-generated outputs are not real and may not accurately depict any real-world event or person;
• You will not use AI-generated content to deceive, defame, or harm any person;
• You will not use AI-generated content for commercial purposes without separately obtaining the necessary rights;
• We make no warranties as to the quality, accuracy, or appropriateness of any AI-generated content;
• You bear full responsibility for any use, distribution, or sharing of AI-generated content beyond the Service.

10. Intellectual Property

The Service, including its design, features, AI models, templates, trademarks, and content (excluding User Content), is owned by us or our licensors and is protected by intellectual property laws. You may not copy, modify, or distribute any part of the Service without our prior written consent. Nothing in these Terms transfers ownership to you.

11. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR ACCURACY OF AI-GENERATED CONTENT.

12. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL ENDURANCE TECHNOLOGY LIMITED BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE.

OUR TOTAL CUMULATIVE LIABILITY FOR ANY CLAIM ARISING UNDER THESE TERMS SHALL NOT EXCEED THE GREATER OF (a) THE AMOUNT YOU PAID TO US IN THE PAST 12 MONTHS OR (b) USD $50.

13. Indemnification

You agree to indemnify, defend, and hold harmless Endurance Technology Limited and its officers, directors, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) your User Content; (c) your violation of these Terms; or (d) your violation of any third party's rights, including intellectual property or privacy rights.

14. Termination

We may suspend or terminate your access to the Service at any time, with or without cause, with or without notice. You may terminate these Terms at any time by deleting the Service from your devices. Sections that by their nature should survive termination (including ownership, disclaimers, indemnification, and limitation of liability) will survive.

15. Apple-Specific Terms

If you accessed the Service through the Apple App Store, the following additional terms apply:

• These Terms are between you and Endurance Technology Limited only, not with Apple Inc. ("Apple"). Apple is not responsible for the Service or its content.
• The license granted in Section 2 is limited to use on Apple-branded devices that you own or control, as permitted by the App Store Terms of Service.
• Apple has no obligation to provide maintenance or support for the Service.
• In the event of failure to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). Apple has no other warranty obligations.
• Claims relating to product liability, third-party intellectual property infringement, or consumer protection are our sole responsibility, not Apple's.
• Apple and its subsidiaries are third-party beneficiaries of these Terms and have the right to enforce them against you.

16. Changes to Terms

We may update these Terms from time to time. Material changes will require you to re-accept the updated Terms before continuing to use the Service. Your continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

17. Governing Law and Dispute Resolution

These Terms shall be governed by the laws of Hong Kong SAR, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms shall be resolved exclusively in the courts of Hong Kong SAR. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

18. Contact Us